Four core services. Three transparent pricing tiers. No hidden fees, no activity-based retainers. Just outcomes you can measure.
Each service is designed to solve a specific pipeline problem. Most clients start with Lead Generation and add services as they scale.
A consistent flow of qualified prospects, not random contacts.
Most outbound fails because teams spray and pray. We start by building a precise picture of your ideal customer: industry, company size, tech stack, and buying signals. Then we build lists and sequences designed to reach them at the right moment.
Deliverable
Qualified meetings booked directly to your calendar
What's included
What we don't do
A repeatable growth playbook built around your specific market.
You can't scale what you haven't defined. We map your market, identify the highest-value segments, and build a go-to-market strategy that gives your team a clear, repeatable path to revenue. Not a 40-page deck that collects dust.
Deliverable
A documented GTM playbook your team can execute immediately
What's included
What we don't do
Campaigns that book meetings, not just send emails.
Outbound is a system, not a one-time blast. We design, test, and continuously optimize multi-touch sequences across email and LinkedIn. We monitor deliverability, reply rates, and meeting conversion at every step.
Deliverable
Optimized sequences with weekly performance reviews
What's included
What we don't do
Full pipeline visibility from first touch to closed deal.
A CRM nobody uses is just an expensive spreadsheet. We configure your CRM around how your team actually sells. That means building stages, automations, and dashboards that give you real-time visibility into every deal in your pipeline.
Deliverable
A fully configured CRM your team will actually use
What's included
What we don't do
No retainers for activity. Every tier is scoped around pipeline outcomes. Qualified meetings on your calendar, not vanity metrics in a report.
No retainer. Pay only for results.
Best for: Teams that want zero upfront commitment and pure pay-for-performance.
Retainer + performance. Shared commitment.
Best for: Teams that want aligned incentives and a GenGard team that is fully invested.
SQL meetings must meet agreed qualification criteria. No meeting delivered = no performance charge.
| Feature | Performance Only | Hybrid Model |
|---|---|---|
| SQL meetings / month (target) | 10 | 10 |
| Meetings over 6-month contract | 60 | 60 |
| Monthly retainer | $0 | $2,000 |
| Per meeting fee | $500 | $150 |
| Max monthly cost | $5,000 | $3,500 |
| Max 6-month cost | $30,000 | $21,000 |
| Contract length | 3-6 months | 3-6 months |