Founder-Led · B2B & SaaS Growth

We Fill Your Pipeline. You Close the Deals.

Most B2B teams under 50 people don't have a sales problem. They have a pipeline problem. GenGard Group builds the outbound engine that puts qualified prospects in front of you, consistently.

What we bring to the table

Deep B2B Expertise
Built specifically for companies selling to other businesses. Not a generalist agency.
Founder-Led Execution
You work directly with the person who built the methodology, not a junior account manager.
Results Over Promises
Every engagement runs on a documented, repeatable system. Not gut feel and hustle.
The Problem

The B2B lead gen industry is broken.

Most agencies sell you a process, not a result. You pay monthly retainers, get weekly reports full of vanity metrics, and wonder why your calendar is still empty. We built GenGard Group to fix that.

Our approach is simple: identify exactly who should be buying from you, reach them with messaging that actually resonates, and hand you qualified conversations. Not cold contact lists.

What we refuse to do

  • Agencies that charge retainers for "activity" and not results
  • Lead lists full of contacts who never asked to hear from you
  • Outreach sequences copy-pasted from a 2019 playbook
  • CRMs that are glorified spreadsheets nobody actually uses
What We Do

Services built for pipeline growth

Every engagement is outcome-focused. We don't sell activity. We deliver results you can measure in your CRM.

Lead Generation

A consistent flow of qualified prospects, not random contacts.

  • ICP research & precision prospect list building
  • Multi-channel outreach (email, LinkedIn, phone)
  • Lead scoring and qualification handoff

Business Development Strategy

A repeatable growth playbook built around your specific market.

  • Market segmentation and opportunity mapping
  • Competitive positioning and messaging
  • Go-to-market strategy and execution roadmap

Outbound Campaign Management

Campaigns that book meetings, not just send emails.

  • Sequence design and A/B testing
  • Deliverability optimization and domain health
  • Weekly performance reporting and iteration

CRM & Pipeline Setup

Full pipeline visibility from first touch to closed deal.

  • CRM configuration (HubSpot, Salesforce, Pipedrive)
  • Pipeline stage design and automation
  • Reporting dashboards and forecasting setup
Pricing

You only pay when we deliver.

No retainers for activity. Every tier is scoped around pipeline outcomes. Qualified meetings on your calendar, not vanity metrics in a report.

Option 1

Performance Only

No retainer. Pay only for results.

$500per SQL meeting delivered
10 SQL meetings / month target
60 meetings over 6-month contract
  • Zero monthly retainer
  • Pay $500 per meeting — no meeting, no charge
  • Max monthly cost: $5,000 (at 10 meetings)
  • Max 6-month cost: $30,000 (at goal)
  • 3-6 month contract
Get Started
Recommended
Option 2 — Recommended

Hybrid Model

Retainer + performance. Shared commitment.

$2,000/mo retainer
10 SQL meetings / month target
60 meetings over 6-month contract
  • $2,000/mo retainer keeps GenGard invested
  • $150 per meeting — aligned incentives
  • Max monthly cost: $3,500 (at 10 meetings)
  • Max 6-month cost: $21,000 (at goal)
  • 3-6 month contract
Get Started

SQL meetings must meet agreed qualification criteria. No meeting delivered = no performance charge.

Let's build your pipeline together.

Book a free 30-minute strategy call. We'll map out your ideal customer profile, audit your current outbound motion, and show you exactly where the gaps are. No pitch, no pressure.

If we don't book qualified meetings, you don't pay for them
Performance is tied directly to your calendar, not our activity
You'll speak directly with the founder on every call

Book a Free Strategy Call

No commitment. Just clarity.